📋 Summary:

This bookmark identifies customers who have just made their very first purchase, providing a snapshot of brand new buyers who have recently converted from prospects to actual customers. The report helps winery marketing and sales teams quickly understand and target these first-time customers, potentially developing early-stage engagement strategies to encourage repeat purchases, wine club enrollment, or additional direct-to-consumer interactions. Wine club managers and marketing professionals can use this data to craft personalized welcome campaigns, track acquisition effectiveness, and design targeted communications that might transform these initial buyers into loyal, long-term customers. Users can easily customize this preset bookmark by adding specific columns, adjusting filters, or saving a modified version that meets their precise analytical needs.

This summary was generated by AI.

📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Acquisition

📌 Quick Stats:

🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

When customer was created they were identified as a new customer (purchased)

The following filters narrow down the data in this bookmark:

📊 Dimension Filters:

No columns defined (this may be a chart-only bookmark).