📋 Summary:
This bookmark identifies wine customers who have recently upgraded their status to "Top Customers" across multiple customer segments, highlighting a critical group of high-value buyers who are showing increased engagement and spending with the winery. Marketing and customer loyalty teams can use this report to recognize and potentially reward these customers, understanding the pathways through which wine enthusiasts transition from casual buyers to top-tier supporters. The bookmark is particularly valuable for wine club managers and marketing professionals looking to understand customer progression, design targeted retention strategies, and potentially create specialized recognition or incentive programs for emerging high-value customers. Users can easily customize this preset bookmark by adding specific dimensions, adjusting filters, or exploring the underlying customer data to develop more nuanced insights about their evolving customer base.
This summary was generated by AI.
📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Acquisition
📌 Quick Stats:
🔻 1 filter(s) applied
📊 0 dimension(s) displayed
📈 0 measure(s) displayed
📄 Report Page: Which Customers Are We About to Lose? | Contacts
🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
🔻 Filters Applied
The following filters narrow down the data in this bookmark:
📊 Dimension Filters:
Rfm Status Change is one of: Legacy Customer -> Top Customers, Loyal Customers -> Top Customers, Loyal Customers to Watch -> Top Customers, Passives -> Top Customers, Potential Loyal Customers -> Top Customers (and 2 more)
📋 Columns Displayed
No columns defined (this may be a chart-only bookmark).
ℹ️ Additional Details
📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Acquisition
🔑 Bookmark ID:
ed4efc84-81da-4777-a48a-82b676b451a1