Platform: Enolytics DTC

Summary:

Contact Previous Allocation Tier shows the allocation tier a contact held before their most recent tier change, with NULL values for contacts receiving their first tier assignment.

What it is: Contact Previous Allocation Tier captures the prior allocation level for club members who have moved between tiers, helping you track customer progression through your allocation program.

How to use it:
• Analyze tier movement patterns to understand which customers are upgrading or downgrading in their allocation levels
• Identify members who dropped from higher tiers to understand retention challenges and potential win-back opportunities

Tip: Focus on contacts where this field has values (not NULL) to analyze only members who have experienced tier changes, excluding first-time allocations.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The allocation tier the contact had before this change. NULL if this was the contact's first tier assignment.

Type: string