Platform: Enolytics DTC

Summary:

What it calculates: This tracks what percentage of your club signups come from customers returning to membership — essentially measuring how well you're winning back former members. It compares rejoined memberships (where Rejoined Membership = True) against total signups during your selected period, excluding membership switches and any records marked as excluded from reporting.

Variants:
• CP: Current period rejoined signup rate
• PP: Prior period rejoined signup rate

How to use it:
• Assess the health of your win-back efforts — if this rate is climbing, your retention strategies are successfully bringing former members back into the fold
• Compare seasonal patterns to understand when former members are most likely to rejoin, helping you time reactivation campaigns more effectively

Tip: A healthy rejoined signup rate suggests strong underlying satisfaction with your club — customers who leave but eventually return often become your most loyal long-term members.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Type: Calculated metric
Build Beyond Limits Group: μ Rejoined Signup Rate

Rejoined Membership Signup Rate CP

🔢 Formula

m₁  ÷  m₂
with:
m₁ = Sum([Club Memberships Calendar].[Signed Up Flag])
    WHERE
        [Club Memberships Calendar].[Membership Date] ≥ 'Start of Current Period'
        AND [Club Memberships Calendar].[Membership Date] ≤ 'End of Current Period'
        AND [Club Memberships Calendar].[Is Switch] = false
        AND [Club Memberships Calendar].[Is Excluded From Reporting] = false
        AND [Club Memberships].[Rejoined Membership] = true
m₂ = Sum([Club Memberships Calendar].[Signed Up Flag])
    WHERE
        [Club Memberships Calendar].[Membership Date] ≥ 'Start of Current Period'
        AND [Club Memberships Calendar].[Membership Date] ≤ 'End of Current Period'
        AND [Club Memberships Calendar].[Is Switch] = false
        AND [Club Memberships Calendar].[Is Excluded From Reporting] = false

Output Format: ##0.0%;-##0.0%

Formula Last Updated: 2025-12-11T08:05:31Z

Rejoined Membership Signup Rate PP

🔢 Formula

m₁  ÷  m₂
with:
m₁ = Sum([Club Memberships Calendar].[Signed Up Flag])
    WHERE
        [Club Memberships Calendar].[Membership Date] ≥ 'Start of Previous Period'
        AND [Club Memberships Calendar].[Membership Date] ≤ 'End of Previous Period'
        AND [Club Memberships Calendar].[Is Switch] = false
        AND [Club Memberships Calendar].[Is Excluded From Reporting] = false
        AND [Club Memberships].[Rejoined Membership] = true
m₂ = Sum([Club Memberships Calendar].[Signed Up Flag])
    WHERE
        [Club Memberships Calendar].[Membership Date] ≥ 'Start of Previous Period'
        AND [Club Memberships Calendar].[Membership Date] ≤ 'End of Previous Period'
        AND [Club Memberships Calendar].[Is Switch] = false
        AND [Club Memberships Calendar].[Is Excluded From Reporting] = false

Output Format: ##0.0%;-##0.0%

Formula Last Updated: 2025-12-11T08:07:21Z