Platform: Enolytics DTC

Summary:

What it is: Rejoined Membership shows whether a customer's current club membership is actually their second time around — they were previously a member, cancelled (not switched to a different club), took a break, and then signed up again.

How to use it:
• Identify win-back success stories by filtering for rejoined memberships to understand what brings former members back and how to replicate that outreach
• Compare retention patterns between first-time members and rejoined members to see if customers who return tend to stay longer the second time

Tip: This only captures true rejoins, not club switches — if someone moved from your red wine club to your white wine club, that wouldn't show as a rejoin.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether this is rejoined membership, meaning the customer had a membership in the past (not a switch) and now rejoined another club.

Membership General

This dimension is used in the following measures:

Type: boolean