Platform: Enolytics DTC
Summary:
What it shows: A ready-made list of all your repeat customers — those who've made multiple purchases from your winery. This report displays each customer's contact details alongside their purchase behavior, including lifetime order count, total lifetime value, and current period performance metrics. No setup needed — just open and explore.
Who should use it:
• Winery owners and DTC managers tracking customer loyalty
• Marketing teams building retention campaigns
• Customer service teams needing quick customer purchase history
When to use it:
• Planning targeted campaigns for your most loyal customers
• Identifying high-value repeat buyers for VIP treatment
• Analyzing which customers are worth the investment in retention efforts
• Building customer appreciation events or exclusive offers
Questions this report answers:
• "How do I get a list of all customers who've bought from us more than once?"
• "Can I see which repeat customers are my biggest spenders?"
• "Where can I find contact info for my loyal customers to send them something special?"
• "How do I pull a report showing customer lifetime value for people who keep coming back?"
• "Which repeat customers are still actively buying from us this period?"
Tip: Use the Current Period columns (CP) to see which repeat customers are still actively purchasing — these are your hottest prospects for wine club conversion or upselling opportunities.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports/Customer Summary
Click Repeat Customers
Quick Stats:
1 filter(s) applied
4 dimension(s) displayed
3 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Shows repeat customers who made multiple winery purchases with contact details, lifetime order count, total value, and current metrics.
Filters Applied
The following filters narrow down the data in this bookmark:
Dimension Filters:
Contact Status is one of: Repeat Customer
📋 Columns Displayed
Dimensions:
Customer Number — The outbound facing unique identifier. This can be different depending on the CRM. WD and VST use a customer_number (that is what prompted the naming), Commerce7's unique identifier is the email address.
Full Name — The contatenation of the first name and the last name as defined in the contacts table.
Order Count Life Time Value — This is the total orders the contact ever had in their lifetime with the winery
Lifetime Value — Used in temporary tables as a calculation of the net sales life time value of the customer. Used in RFM calculations
Measures:
ℹ️ Additional Details
Bookmark ID:
c5323afc-d38c-4541-abea-3d421ac3acc1