Platform: Enolytics DTC

Summary:

What it shows: A complete breakdown of your DTC sales performance by state, showing both the revenue side and operational details like shipping costs and taxes. This ready-made report filters out any orders where the shipping state is unknown, so you're seeing clean, actionable geographic data without any setup required.

Who should use it:
• Sales managers tracking regional performance
• Operations teams managing shipping and fulfillment
• Owners evaluating market expansion opportunities

When to use it:
• Planning regional marketing campaigns or allocating ad spend by geography
• Analyzing shipping cost efficiency across different states
• Preparing sales reports for distributors or investors who want geographic breakdowns
• Deciding which states to prioritize for wine club growth

Questions this report answers:
• "How do I see which states are driving the most revenue for us?"
• "Can I get a breakdown of our sales by state with shipping costs included?"
• "Where can I find our top-performing states for DTC sales?"
• "How do I pull a report showing total sales and order volume by geography?"
• "Which states should we focus on based on current sales performance?"

Tip: The Total After Tips column gives you the most complete picture of what customers actually paid, while Net Sales CP shows your core wine revenue — perfect for comparing the true value of different state markets.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

📂 How to Access This Report

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports/Sales Summary
Click Sales by Ship To State

Quick Stats:

1 filter(s) applied
1 dimension(s) displayed
10 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.