📋 Summary:

This Enolytics bookmark identifies loyal customers who are showing early signs of potential disengagement, specifically those transitioning from a "Loyal Customers" status to a "Customers at Risk" classification based on their evolving RFM (Recency, Frequency, Monetary) metrics. By highlighting these high-value customers who might be at risk of churning, the report provides a critical early warning system for wine club managers and marketing teams to proactively develop retention strategies, such as personalized outreach, special offers, or targeted communication. Wine club directors and customer relationship managers can use this report to quickly pinpoint which loyal customers may need extra attention, allowing them to intervene before these valuable customers completely disengage from the winery's programs. Users can leverage this preset bookmark as a dynamic starting point, easily customizing filters, adding specific columns, or creating their own saved version to dive deeper into customer retention insights.

This summary was generated by AI.

📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Attrition

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