📋 Summary:

This bookmark identifies top-performing customers who are showing early warning signs of potential disengagement or churn, making it a critical early intervention tool for the winery's customer retention strategy. By highlighting customers who have recently shifted from a "Top Customers" status to an "At Risk" classification, the report helps the wine club manager and marketing team proactively target high-value clients who might be losing interest or considering leaving the wine club. These customers typically represent significant revenue potential, so understanding their behavior changes can inform personalized re-engagement campaigns, special offers, or direct outreach to prevent potential loss. Users can customize this preset bookmark by adding specific dimensions like total spend, last purchase date, or club membership status to dig deeper into the underlying reasons for potential customer attrition.

This summary was generated by AI.

📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Attrition

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