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Coupon Usage Report

Coupon Usage Report shows total dollar value impact and order count for each promotional coupon code, excluding non-coupon orders.

Updated over 2 weeks ago

Platform: Enolytics DTC

Summary:

What it shows: A ready-made report tracking the performance of every promotional coupon you've offered, excluding orders where no coupon was used. You'll see each coupon's total dollar value impact and how many orders (including complimentary ones) used each code — no setup required.

Who should use it:
• Marketing managers tracking promotion effectiveness
• Winery owners evaluating discount strategies

When to use it:
• Analyzing which promotions drove the most revenue or order volume
• Planning future promotional campaigns based on past coupon performance
• Reviewing the financial impact of your discount strategies

Questions this report answers:
• "How do I see which coupons generated the most revenue?"
• "Can I get a report showing how many times each coupon code was used?"
• "Where can I find the total dollar impact of all my promotional offers?"
• "How do I compare the performance of different discount campaigns?"
• "Which coupon codes are actually driving orders?"

Tip: The Orders (Incl $0) column includes complimentary orders, giving you a complete picture of coupon usage beyond just paid transactions — helpful for understanding total promotional reach.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

📂 How to Access This Report

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

  • Click the Bookmarks icon in the left sidebar

  • Look under Public Bookmarks

  • Open the folder: Business Reports

  • Click Coupon Usage Report

Quick Stats:

  • 1 filter(s) applied

  • 1 dimension(s) displayed

  • 2 measure(s) displayed

  • Report Page: Build Beyond Limits | Advanced Reporting

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.


📝 Original Description

Coupon Usage Report shows total dollar value impact and order count for each promotional coupon code, excluding non-coupon orders.


Filters Applied

The following filters narrow down the data in this bookmark:

Dimension Filters:


📋 Columns Displayed

Dimensions:

  • Coupon Name — The name of the coupon used for discounting the order items or shipping.

Measures:


ℹ️ Additional Details

  • Bookmark ID: f5bfbb6a-6908-47d9-92d3-0252d548d324

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