Platform: Enolytics DTC
Summary:
What it shows: A ready-made list of customers who have purchased gifts within the last year, complete with their contact details and email classification. This report filters for customers with (1) orders marked as "likely" gifts and (2) purchase activity in the last 12 months (3, 6, 9, or 12-month buyers). No setup required — just open and use.
Who should use it:
• Marketing teams planning gift-focused campaigns
• Customer service teams managing gift programs
When to use it:
• Before holiday seasons to target proven gift buyers
• When launching gift promotions or gift card campaigns
• Planning personalized outreach to high-value gift purchasers
Questions this report answers:
• How do I find customers who buy wine as gifts?
• Can I get a list of recent gift buyers with their contact information?
• Where can I see which of my gift buyers have corporate versus personal emails?
• How do I pull a report showing gift purchasers from this year?
• Who are my active gift buyers and how much have they spent?
Tip: The Email Type column helps you tailor your messaging — corporate emails might indicate business gift buyers who could become bulk purchasers, while personal emails suggest individual gift-givers perfect for holiday campaigns.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: ENO Preset Campaigns
Click Gifters who bought in the last 12 months
Quick Stats:
2 filter(s) applied
6 dimension(s) displayed
1 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Ready-made list of customers who bought likely gifts in last 3, 6, 9, or 12 months with contact details and email data.
Filters Applied
The following filters narrow down the data in this bookmark:
Dimension Filters:
Order As Gift is one of: likely
Buyer Profile is one of: 3 Month Buyer, 6 Month Buyer, 9 Month Buyer, 12 Month Buyer
📋 Columns Displayed
Dimensions:
Customer Number — The outbound facing unique identifier. This can be different depending on the CRM. WD and VST use a customer_number (that is what prompted the naming), Commerce7's unique identifier is the email address.
First Name — Contact first name as defined in the contacts table
Last Name — The name of the actual club as specified in the respective CRM. (eg. 3 Bottle Pinot Noir Club). A customer can belong to multiple clubs at once but the club itself can only exist once within the winery data.
Contact Email — Contact's primary email. If contact has multiple emails, this is will be the primary. This is NOT an array of emails.
Contact Phone — Contact's primary phone number. If contact has multiple phone numbers, this is will be the primary. This is NOT an array of phone numbers.
Email Type — Identifies whether the email address is a personal or company email address, or a fake email address (noemail.com,missingemail.com)
Measures:
ℹ️ Additional Details
Bookmark ID:
6241c1be-72f9-4c7d-ba6d-d95a2be48375