π Public Bookmarks Folder: ENO Preset Campaigns/Club Processess
π Quick Stats:
π» 8 filter(s) applied
π 13 dimension(s) displayed
π 3 measure(s) displayed
π Report Page: Build Beyond Limits | Advanced Reporting
π Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
π Original Description
Past Members who bought in last 9 months but cancelled more than 10 months ago.
π» Filters Applied
The following filters narrow down the data in this bookmark:
π Dimension Filters:
Detailed Club Status is one of: Past
Buyer Profile is one of: 3 Month Buyer, 6 Month Buyer, 9 Month Buyer
Product Type is one of: Wine
Order As Gift is one of: unlikely
channel_type is not one of: Club
Days Since Last Cancelled is between: 300, 5544
π Measure Filters:
π Columns Displayed
π Dimensions:
Customer Number β The outbound facing unique identifier. This can be different depending on the CRM. WD and VST use a customer_number (that is what prompted the naming), Commerce7's unique identifier is the email address.
First Name β Contact first name as defined in the contacts table
Last Name β The name of the actual club as specified in the respective CRM. (eg. 3 Bottle Pinot Noir Club). A customer can belong to multiple clubs at once but the club itself can only exist once within the winery data.
Contact Email β Contact's primary email. If contact has multiple emails, this is will be the primary. This is NOT an array of emails.
Contact Phone β Contact's primary phone number. If contact has multiple phone numbers, this is will be the primary. This is NOT an array of phone numbers.
RFM Category β Category associated with the RFM score
Contact Last Order Date β Last valid order date for the contact (where the payment status ='Paid' or transaction is completed)
Club Last Order Date β Last Date the contact ordered through the Club Channel Type
POS Last Order Date β Last Date the contact ordered through the Tasting Room Channel Type
Website Last Order Date β Date of most recent web order. **Origin: Calculated**
Last Cancelled Date β If the contact is no longer a club member, what is the last cancelled date for any membership
Last Cancellation Reason
Contact Last Cancelled Club Name β Name of the club that was most recently cancelled. **Origin: Calculated**
π Measures:
βΉοΈ Additional Details
π Public Bookmarks Folder: ENO Preset Campaigns/Club Processess
π Bookmark ID:
94bd4db1-86da-480a-b612-b62bf7640a81
