Platform: Enolytics DTC

Summary:

What it shows: This ready-made report delivers essential website performance metrics broken down by month and year. It focuses exclusively on your eCommerce channel data — no tasting room or club shipments included, just pure website sales. You'll see four key metrics that budget planners track: how many unique customers bought online, average bottles per order, average order value, and discount percentages. No setup required.

Who should use it:
• General managers and owners preparing annual budgets
• Marketing teams tracking eCommerce performance trends

When to use it:
• During budget planning season to forecast next year's website revenue
• Monthly reviews to compare actual website performance against projections
• When you need clean historical data to identify seasonal patterns in online sales

Questions this report answers:
• "How do I pull website sales data for budget planning?"
• "Where can I see monthly trends in my online customer count and order values?"
• "Can I get a report showing just eCommerce performance without club or tasting room sales?"
• "How do I find historical data on website discount rates and bottles per order?"
• "Where's the data I need to forecast next year's online revenue?"

Tip: The original description suggests exporting this data and applying multipliers for budget projections — use the date picker to grab a full year of historical data to spot seasonal trends before forecasting.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

📂 How to Access This Report

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports/Budget Prep
Click Website KPIs

Quick Stats:

1 filter(s) applied
1 dimension(s) displayed
4 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.