📋 Summary:

This bookmark provides a focused look at website sales performance, tracking key online direct-to-consumer metrics like unique purchasers, bottles per order, average order value, and discount percentages for each month. Marketing and sales teams can use this data to understand e-commerce trends, evaluate the effectiveness of online promotions, and develop strategic budgeting projections for digital wine sales channels. The report is particularly valuable for digital marketing managers, e-commerce directors, and financial planners who want a clear snapshot of how the winery's online sales are performing over time. Users can easily customize this bookmark by adjusting filters or columns to drill deeper into specific insights that matter most to their specific business goals.

This summary was generated by AI.

📁 Public Bookmarks Folder: Business Reports/Budget Prep

📌 Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Provides the data for the Website KPIs Budget Page. We suggest you export it and apply a multiplier and use that information to populate your budget.

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