Platform: Enolytics DTC

Summary:

What it shows: A complete inventory breakdown showing every SKU in your catalog with detailed sales performance and transaction data. This ready-made report displays each product's SKU code, name, unit sales (both paid and including complimentary), net revenue, and all associated fees — no filters applied, so you see your entire product lineup at once.

Who should use it:
• Operations managers tracking inventory performance
• Sales teams analyzing product mix and revenue drivers
• Winery owners reviewing complete product portfolio performance

When to use it:
• Conducting quarterly or annual product performance reviews
• Identifying top-selling SKUs versus underperformers for inventory planning
• Preparing comprehensive sales reports for stakeholders or distributor meetings

Questions this report answers:
• "How do I get a complete list of all my SKUs with sales data?"
• "Where can I see which products are actually moving versus sitting on the shelf?"
• "Can I pull a report showing total units sold and revenue for every wine in my portfolio?"
• "How do I find my best and worst performing SKUs in one view?"
• "Where can I see the breakdown of taxes and fees by product?"

Tip: Use the Items (Excl $0) column to focus on actual paid sales when evaluating true product performance — this filters out complimentary tastings and promotional bottles that might skew your analysis.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will remain intact and will not be overwritten.

View complete SKU inventory breakdown with sales performance data including unit sales, net revenue, and fees for every product.

✅ No filters applied - this bookmark shows all available data.

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