📋 Summary:

What it is: Extended Supplier Support Per Unit represents the dollar amount of financial support or discount provided by a winery per individual bottle to incentivize sales through wholesale channels.

How to use it:
• Compare support levels across different product lines or brands within a portfolio
• Analyze the relationship between supplier support and sales volume or market performance

Tip: When filtering, remember that higher support per unit doesn't always correlate directly with increased sales; context and market positioning are critical.

This summary was generated by AI.

📊 Quick Stats:

The dollar amount of discount or support provided by the winery/supplier per bottle. For example, if the winery provides $6 in support on a case of 12 bottles, this would show $0.50 per bottle.

Depletions

Type: float

Format: $#,###.#0