Platform: Enolytics DTC

Summary:

Looking at this measure, it's your baseline benchmark for how engaged your customers are across all touchpoints and time periods.

What it calculates: Calculates the average engagement score across your entire customer base throughout their lifetime relationship with your winery. This gives you a single number that represents your overall customer engagement health — think of it as your winery's "engagement GPA."

Variants:
• CP: Current period average engagement
• PP: Prior period average engagement
• Δ: Change in average engagement between periods
• Δ%: Percentage change in average engagement

How to use it:
• Compare your current engagement levels against historical performance to spot trends in customer connection and satisfaction
• Benchmark different customer segments or channels against this all-time average to identify your most and least engaged groups
• Track whether your marketing efforts and customer experience improvements are actually moving the needle on overall engagement

Tip: This all-time average becomes more valuable as a comparison point when you slice it by different dimensions — use it to see which customer segments, acquisition channels, or time periods perform above or below your baseline.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This measure disregards the date picker entirely, relying only on applied filters, including time-based filters.
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Output Format: #,##0.00