Enolytics

Counts customers who changed RFM (Recency, Frequency, Monetary) status during selected period, tracking segment shifts like "3 Month Buyer.

γ RFM Status Changes

Track total reservations made in your tasting room during a selected time period, excluding cancelled bookings for demand analysis.

ρ # of Reservations

ρ Avg # of Text Campaigns Sent Per Contact

Average engagement score metric measures SMS marketing campaign performance across your entire customer history for text interactions.

ρ Avg Text Engagement Score

ρ Avg Engagement Score Presets calculates average engagement scores across your entire customer base for lifetime winery relationships.

ρ Avg Engagment Score Presets

ρ Avg # of Email Campaigns Sent Per Contact

Discover the formulas behind all our measures

Measures

My Enolytics

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