Platform: Enolytics DTC

Summary:

What it is: Contact Unsubscription Timestamp captures the exact date and time when someone opted out of your marketing emails, remaining null for contacts who've never unsubscribed or who resubscribed after previously opting out.

How to use it:
• Track unsubscribe patterns around specific campaigns or seasonal pushes to identify what messaging or frequency might be driving people away
• Monitor compliance with email regulations by confirming opt-out requests are properly recorded and honored

Tip: Look for clustering of unsubscribe timestamps around particular campaign sends to spot content or timing issues before they impact your broader list.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date and time when the contact opted out of this marketing list, if applicable. This field is null for contacts who have never unsubscribed or who resubscribed after a previous opt-out. Monitoring unsubscribe patterns helps wineries understand which campaigns or message frequencies may be causing list attrition and ensures compliance with email marketing regulations by honoring opt-out requests.

Type: timestamp

Format: m/d/yyyy h:mm AM/PM