Platform: Enolytics DTC
Summary:
What it shows: This Wine Club dashboard reveals exactly what products your members receive in each shipment and how they're performing. It's your command center for understanding club package composition, member additions, and shipment logistics.
Key visualizations: The page centers on detailed product analysis tables that break down what's included in each shipment, complemented by bar charts showing member additions to their shipments and quantity analysis across different products. You can toggle between general overview and granular shipment details through the tab system.
When to use it:
• Planning upcoming club shipments and evaluating how current packages are resonating with members
• Analyzing which products drive the most additional purchases when included in club shipments
Questions this page answers:
• How are members responding to the products in our current club shipment?
• Which wines in our club packages are generating the most additional purchases?
• Can I see the breakdown of quantities and products across different shipments?
• Where can I find detailed information about what's included in each club package?
• How do I analyze which club offerings are performing best with our members?
Tip: Use the different tabs to move from high-level shipment performance to granular product details—start with General for the big picture, then dive into Details when you need to make specific product decisions.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Wine Club
Menu: Club Package Analysis
Visual components: 11
Tabs
This page has multiple views you can switch between:
General (default)
Table: Product Analysis General
Club Package Eid
Club Member Shipment Eid
Club Shipments - Packages Default %
Club Shipment Items - Qty Default
Club Shipment Items - Qty Decrease
Club Shipment Items - Qty Increase
Club Shipment Items - Qty Added
Club Shipment Items - Qty Δ
Club Shipment Items - Sold Quantity
Club Shipment Items - Qty Default Decrease %
Club Shipment Items - Qty Default Increase %
Club Shipment Items - Qty Δ%
General Dimension - Club Package Items
Details
Table: Product Analysis Detailed
Club Packages Total
Club Packages %
Club Shipments Processed
Club Shipments - Shipments %
CPS Product Add-on Rate
Club Shipments Default
Club Shipments Default Accepted
Club Shipments Default Accepted %
Club Shipments is Non-Default Item
Club Shipments Non-Default Item Chosen
Club Shipments Non-Default Chosen Item Ratio
Club Shipments Product Added
Club Shipment Items - Avg Qty Per Order
Club Shipments Product Retention Ratio
Club Shipments - Default Decrease Ratio
Club Shipments - Default Increase Ratio
General Dimension - Club Package Items
Product Details
Table: Shipment Details
Club Shipment Items - Qty Default
Club Shipment Items - Sold Quantity
Club Shipment Items - Qty Δ
Club Package Shipment Url
Club Package Title
Club Name
Order Number
Product Type
Product Name
Item Action
Quantity Change Status
Is Default
Additions
Bar Chart: Additions
Club Shipment Items - Qty Default
Club Shipment Items - Sold Quantity
Club Shipment Items - Qty Δ
General Dimension - Club Package Items
Quantity Analysis
Bar Chart: Quantity Analysis
Club Shipment Items - Qty Decrease
Club Shipment Items - Qty Increase
Club Shipment Items - Qty Added
Club Shipment Items - Qty Δ
General Dimension - Club Package Items
