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Wine Club: Club Shipment Analysis

Wine Club dashboard showing shipment contents, product performance, member additions, and package composition analytics.

Updated over 3 weeks ago

Platform: Enolytics DTC

Summary:

What it shows: This Wine Club dashboard reveals exactly what products your members receive in each shipment and how they're performing. It's your command center for understanding club package composition, member additions, and shipment logistics.

Key visualizations: The page centers on detailed product analysis tables that break down what's included in each shipment, complemented by bar charts showing member additions to their shipments and quantity analysis across different products. You can toggle between general overview and granular shipment details through the tab system.

When to use it:
• Planning upcoming club shipments and evaluating how current packages are resonating with members
• Analyzing which products drive the most additional purchases when included in club shipments

Questions this page answers:
• How are members responding to the products in our current club shipment?
• Which wines in our club packages are generating the most additional purchases?
• Can I see the breakdown of quantities and products across different shipments?
• Where can I find detailed information about what's included in each club package?
• How do I analyze which club offerings are performing best with our members?

Tip: Use the different tabs to move from high-level shipment performance to granular product details—start with General for the big picture, then dive into Details when you need to make specific product decisions.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Page Info

  • Category: Wine Club

  • Menu: Club Package Analysis

  • Visual components: 11

Tabs

This page has multiple views you can switch between:

General (default)

  • Table: Product Analysis General

    • Club Package Eid

    • Club Member Shipment Eid

    • Club Shipments - Packages Default %

    • Club Shipment Items - Qty Default

    • Club Shipment Items - Qty Decrease

    • Club Shipment Items - Qty Increase

    • Club Shipment Items - Qty Added

    • Club Shipment Items - Qty Δ

    • Club Shipment Items - Sold Quantity

    • Club Shipment Items - Qty Default Decrease %

    • Club Shipment Items - Qty Default Increase %

    • Club Shipment Items - Qty Δ%

    • General Dimension - Club Package Items

Details

  • Table: Product Analysis Detailed

    • Club Packages Total

    • Club Packages %

    • Club Shipments Processed

    • Club Shipments - Shipments %

    • CPS Product Add-on Rate

    • Club Shipments Default

    • Club Shipments Default Accepted

    • Club Shipments Default Accepted %

    • Club Shipments is Non-Default Item

    • Club Shipments Non-Default Item Chosen

    • Club Shipments Non-Default Chosen Item Ratio

    • Club Shipments Product Added

    • Club Shipment Items - Avg Qty Per Order

    • Club Shipments Product Retention Ratio

    • Club Shipments - Default Decrease Ratio

    • Club Shipments - Default Increase Ratio

    • General Dimension - Club Package Items

Product Details

  • Table: Shipment Details

    • Club Shipment Items - Qty Default

    • Club Shipment Items - Sold Quantity

    • Club Shipment Items - Qty Δ

    • Club Package Shipment Url

    • Club Package Title

    • Club Name

    • Order Number

    • Product Type

    • Product Name

    • Item Action

    • Quantity Change Status

    • Is Default

Additions

  • Bar Chart: Additions

    • Club Shipment Items - Qty Default

    • Club Shipment Items - Sold Quantity

    • Club Shipment Items - Qty Δ

    • General Dimension - Club Package Items

Quantity Analysis

  • Bar Chart: Quantity Analysis

    • Club Shipment Items - Qty Decrease

    • Club Shipment Items - Qty Increase

    • Club Shipment Items - Qty Added

    • Club Shipment Items - Qty Δ

    • General Dimension - Club Package Items

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