Platform: Enolytics DTC

Summary:

What it is: Club Shipment Total Quantity shows the final number of bottles delivered in each club shipment, reflecting any customizations the member made to their default package allocation.

How to use it:
• Analyze actual package sizes versus default configurations to see how often members modify their allocations and by how much
• Track shipment volume trends over time to understand whether members are increasing or decreasing their typical order sizes

Tip: Compare this against your default club package quantities to identify members who consistently upgrade or downgrade their shipments - these patterns can inform future package design and personalization strategies.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of bottles or units included in this club shipment across all line items. This represents the final customized quantity the member received, including any modifications they made to the default package allocation through additions, increases, or decreases. This is a key metric for understanding actual club package size and comparing delivered volume against the intended default configuration.

Club Shipment General

Type: int

Format: #,##0