Platform: Enolytics DTC

Summary:

What it shows: The Trends dashboard gives you a comprehensive view of how your DTC sales performance is evolving over time across all your key metrics. This Sales category page lets you track everything from revenue and margins to customer behavior patterns, so you can spot trends before they become problems or capitalize on growth opportunities.

Key visualizations: Eight different line charts that you can toggle between using tabs, each showing a different sales metric trending over time. The charts cover Net Sales, Margin, Cases Sold, Average Customer Value, Average Order Value, Orders, Net Sales Per Case, and Rankings, with filters available to slice the data by different dimensions.

When to use it:
• When preparing monthly or quarterly business reviews and need to show performance trends to stakeholders
• To identify seasonal patterns in your wine sales or spot emerging issues like declining AOV or customer value

Questions this page answers:
• How are my wine sales trending compared to last year or last quarter?
• Can I see if my average order value is going up or down over time?
• Where can I find trends in my customer spending patterns and order frequency?
• How do I track whether my cases sold are growing month over month?
• Can I view how my profit margins are changing over time?

Tip: Use the filter panel to isolate specific channels (like wine club vs. tasting room) or time periods to understand which parts of your business are driving the trends you're seeing in the overall numbers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This page has multiple views you can switch between: