Platform: Enolytics DTC
Summary:
What it shows: This Sales dashboard gives you a comprehensive view of your product performance, revealing which wines are driving revenue and how they're moving through different sales channels. It's your go-to place for understanding what's actually selling and where those sales are happening.
Key visualizations: The Performance table breaks down each wine's sales activity, while distribution plots show you the spread of revenue and case volumes across your portfolio. The Sankey diagram visualizes product flow patterns, and word clouds highlight your top performers by volume and revenue. Channel comparison charts reveal whether wines perform differently in your tasting room versus online or through your wine club.
When to use it:
• When planning inventory decisions or evaluating which wines to feature in upcoming releases
• During sales reviews to identify your star performers and underperforming products that need attention
Questions this page answers:
• Which wines are my best sellers by revenue and case volume?
• How do my wine sales compare to the same period last year?
• Are certain wines performing better in specific channels like tasting room versus online?
• What's the distribution of sales across my entire wine portfolio?
• Can I see the flow of how products move through my business?
Tip: Use the drill-through options to switch between Wine Name and Varietal views – this helps you spot whether individual wines or entire varietals are driving performance trends.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Sales
Menu: Sales - What Did
Default drill-through: Wine Name
Drill-through options: Wine Name, Product Name, Varietal, Bundle Name, Product Type
Visual components: 14
Tabs
This page has multiple views you can switch between:
General Overview > Performance (default)
Table: Performance Activity by Wine Name
Net Sales CP
Net Sales PP
Net Sales Δ%
Cases Sold (Excl $0) CP
Cases Sold (Excl $0) PP
Cases Sold (Excl $0) Δ%
Net Sales % CP
Items (Excl $0) CP
Items (Excl $0) PP
Items (Excl $0) Δ%
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
General Overview > Distribution
Dot Plot: Distribution by Net Sales
NetSales_Cases
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
Wine Name
Dot Plot: Distribution By Cases Sold (9L)
NetSales_Cases
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
Wine Name
General Overview > Flow
Sankey Diagram: Product Flow
Net Sales CP %
Wine Type
Varietal
Wine Name
Vintage
Bottle Size (mL)
General Overview > Word Cloud
Word Cloud: Wine Name by Cases Sold
Cases Sold (Excl $0) CP
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
Word Cloud: Wine Name by Net Sales
Net Sales CP
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
Sales Summary > Sales Summary
Table: Sales Summary
Gross Sales (Excl $0) CP
Discounts % (Excl $0) CP
Net Sales CP
Handling CP
Shipping CP
Taxes CP
Total Amt CP
Tips CP
Total After Tips CP
CRV Taxes CP
Deposit CP
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)
Sales Summary > YoY Comparison
Scatter Plot: Net Sales vs Net Sales Δ%
Net Sales CP
Net Sales Δ%
Drill - Performance
Bar Chart: Net Sales Comparison to Previous Period
Net Sales CP
Net Sales PP
Drill - Performance
Sales Summary > By Channel
Bar Chart: Wine Name By Channel Normalized
Net Sales CP
Drill - Performance
Channel
Bar Chart: Wine Name By Channel
Net Sales CP
Cases Sold (Excl $0) CP
Drill - Performance
Channel
Performance
Table: Performance Activity by Wine Name
Net Sales CP
Net Sales Δ%
Cases Sold (Excl $0) CP
Cases Sold (Excl $0) Δ%
AOV (Excl $0) CP
AOV (Excl $0) Δ%
Avg Price Per Bottle (Excl $0) CP
Avg Price Per Bottle (Excl $0) Δ%
Margin % (Excl $0) CP
Margin % (Excl $0) Δ%
750ml Bottles Per Order (Excl $0) CP
750ml Bottles Per Order (Excl $0) Δ%
750ml Bottles (Excl $0) CP
750ml Bottles (Excl $0) Δ%
Discounts % (Excl $0) CP
Discounts % (Excl $0) Δ%
Orders (Excl $0) CP
Orders (Excl $0) Δ%
Refund Ratio (Excl $0) CP
Refund Ratio (Excl $0) Δ%
General Dimension - Performance (drill-through: Wine Name, Product Name, Varietal, Bundle Name, Product Type)