Platform: Enolytics DTC

Summary:

What it is: Contact Days Since POS Prediction Created shows the number of days since a customer's current "Sell More Now" tasting room visit prediction was first created, helping you understand how fresh your targeting data is.

How to use it:
• Target customers with newly created predictions (0-2 days) for immediate follow-up campaigns while their visit likelihood data is most current
• Identify stale predictions that may need refreshing by filtering for longer time periods (30+ days) to ensure your targeting remains accurate

Tip: Use tight date ranges like 0-2 days for time-sensitive campaigns since prediction accuracy typically decreases as the data ages.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days since the current POS visit prediction in Sell More Now was first created. Calculated as DATE_DIFF(CURRENT_DATE(), tr_prediction_created_date, DAY). Used for campaign targeting — e.g., BETWEEN 0 AND 2 to capture newly created predictions.

Type: int

Format: #,##0