Platform: Enolytics DTC

Summary:

What it is: Contact TR Days Since Last Order shows the number of days that have passed since each customer's most recent tasting room purchase, giving you a clear picture of how recently someone experienced your winery in person.

How to use it:
• Follow up on recent visitors: Filter for contacts with low day counts (under 30-60 days) to identify warm leads for club signups, return visits, or personalized thank-you outreach while the tasting experience is still fresh
• Re-engage dormant visitors: Target customers with high day counts (6+ months) for special tasting room events, seasonal promotions, or "we miss you" campaigns to bring them back for another visit

Tip: Combine this with purchase behavior to spot your best tasting room evangelists — frequent visitors who consistently buy during their visits are prime candidates for club membership offers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The number of days elapsed since the contact's most recent tasting room purchase. This recency metric helps identify customers who recently visited and may be primed for club signup or follow-up outreach, versus those whose last tasting room experience was long ago and may need a visit reminder or special invitation. Tasting room recency is a key indicator of local engagement and experiential connection with the winery.

Contact Segmentation

Type: int

Format: #,##0