Platform: Enolytics DTC

Summary:

What it is: Days Since Previous Club Order shows the number of days between a club member's current club order and their previous club order, helping you track the timing patterns in club shipments.

How to use it:
• Identify members who received orders outside their normal shipping cycle — longer gaps might indicate shipping issues, holds, or membership changes
• Analyze club shipping consistency by looking at the distribution of days between orders to ensure members are receiving shipments as expected

Tip: This field is only populated for club orders from members who have received at least one previous club shipment, so you'll see NULL values for first-time shipments and all non-club orders.

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Quick Stats:

Number of days between this club order and the contact's previous club order. NULL for non-club orders and for the contact's first club shipment.

Type: int

Format: #,##0