Platform: Enolytics DTC

Summary:

What it is: Days Since Previous Order shows the number of days between this order and the customer's last qualifying order from any channel, with NULL values for first-time customers and 0 for same-day orders.

How to use it:
• Identify purchase patterns and frequency trends by analyzing the gaps between customer orders to spot loyal regulars versus sporadic buyers
• Segment customers by their typical ordering cadence to create targeted reactivation campaigns for those with longer-than-usual gaps

Tip: Filter out NULL values when analyzing repeat purchase behavior, since these represent first orders and will skew your average days between purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days between this order and the contact's previous qualifying order (any channel). NULL for the contact's first qualifying order. 0 indicates same-day orders.

Type: int

Format: #,##0