Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Last Email shows the number of days that have passed since a marketing email was last sent to each contact.

How to use it:
• Identify contacts who haven't received recent communication to plan re-engagement campaigns or ensure you're staying top-of-mind with key customers
• Segment audiences for email frequency optimization — find contacts who might be ready for their next touchpoint or those who need a break from messaging

Tip: Use this alongside purchase recency to find high-value customers who haven't heard from you lately — they're often your best candidates for personalized outreach.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days since last marketing email was sent.

Type: int

Format: #,##0