Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Last Text shows the number of days that have passed since a marketing text message was last sent to each contact.

How to use it:
• Identify contacts who haven't received texts recently to target for re-engagement campaigns or important announcements
• Build cadence rules for your text marketing to avoid over-messaging active contacts while bringing dormant ones back into the conversation

Tip: Filter for contacts with higher day counts (e.g., 30+ days) to find your best candidates for winback text campaigns without interfering with recent messaging flows.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days since last marketing text was sent.

Type: int

Format: #,##0