Platform: Enolytics DTC

Summary:

What it is: Age At Membership Date shows how old a contact was (in years) when they joined the wine club, calculated from their birth date to their membership start date. Only includes contacts with valid birth dates (21+ and verified), so you'll see NULL values for contacts with missing or invalid birth information.

How to use it:
• Analyze member acquisition patterns by age demographics to understand which age groups are most drawn to your club at different life stages
• Compare retention rates and spending patterns across different joining ages to optimize marketing messages for specific age cohorts

Tip: Remember that NULL values indicate missing or invalid birth date information, not zero age - filter these out when analyzing age-based membership trends.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The contact's age in years on this membership calendar date, calculated as the difference between the membership date and the contact's birth date. Only populated when the contact has a valid birth date (21+ and passes statistical validation). NULL for contacts with invalid or missing birth dates.

Membership Activity

Type: int

Format: mm/dd/yyyy