Platform: Enolytics DTC

Summary:

What it is: Age Group At Time Of Order shows the customer's age bracket when they placed each order, using 10-year bands from 21-29 through 70+, or "Unknown" for guest accounts or contacts with missing birth date information.

How to use it:
• Analyze demographic purchasing patterns to understand which age groups prefer certain wines, price points, or purchase channels
• Track how customer behavior evolves as your club members age over time by comparing their ordering patterns across different life stages

Tip: The age calculation happens at order time, so you can see how the same customer's behavior changes as they move between age brackets over multiple years.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The customer's age bracket when the order was placed, grouped into 10-year bands (21-29, 30-39, 40-49, 50-59, 60-69, 70+). This segmentation enables demographic analysis of purchasing patterns without revealing specific ages. Shows as 'Unknown' for guest accounts or contacts with invalid birth date information.

Order General

Type: string