📋 Summary:
This Club Cancellation Reasons by Month bookmark provides a detailed view of wine club membership cancellations, helping wineries understand exactly when and why customers are leaving their subscription programs. By tracking cancellation trends across different club names and membership months, the wine club manager and marketing team can identify potential problem periods, investigate specific retention challenges, and develop targeted strategies to reduce churn. The report offers a critical diagnostic tool for understanding membership dynamics, allowing team members to pinpoint seasonal patterns or membership cohorts that might be more likely to cancel, which can inform future recruitment and retention efforts. Users can easily customize this bookmark by adding additional filters or measures to drill deeper into the specific nuances of their club cancellation data.
This summary was generated by AI.
📁 Public Bookmarks Folder: Club Reports
📌 Quick Stats:
🔻 0 filter(s) applied
📊 2 dimension(s) displayed
📈 1 measure(s) displayed
📄 Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
🔻 Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
📊 Dimensions:
Club Name — The name of the actual club as specified in the respective CRM. (eg. 3 Bottle Pinot Noir Club). A customer can belong to multiple clubs at once but the club itself can only exist once within the winery data.
Membership Month — The month (without year) the membership activity occurred in
📈 Measures:
ℹ️ Additional Details
📁 Public Bookmarks Folder: Club Reports
🔑 Bookmark ID:
b9bd5ab6-d34c-4336-b16e-4d04502a388c