📋 Summary:
This bookmark provides a detailed view of wine club membership cancellations by month, enabling winery teams to track exactly when and from which specific club memberships customers are choosing to discontinue their subscription. By revealing monthly cancellation patterns, the report helps wine club managers and marketing teams understand potential retention challenges, identify seasonal trends in member churn, and develop targeted strategies to reduce membership dropoff. Wine professionals can use this data to investigate why members might be leaving during certain months, such as examining pricing, wine quality, shipment frequency, or other factors that could be impacting member satisfaction, and this report serves as an excellent starting point for deeper retention analysis that can be customized by adding additional filters or measurements as needed.
This summary was generated by AI.
📁 Public Bookmarks Folder: Club Reports
📌 Quick Stats:
🔻 0 filter(s) applied
📊 2 dimension(s) displayed
📈 1 measure(s) displayed
📄 Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
🔻 Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
📊 Dimensions:
Club Name — The name of the actual club as specified in the respective CRM. (eg. 3 Bottle Pinot Noir Club). A customer can belong to multiple clubs at once but the club itself can only exist once within the winery data.
Membership Month — The month (without year) the membership activity occurred in
📈 Measures:
ℹ️ Additional Details
📁 Public Bookmarks Folder: Club Reports
🔑 Bookmark ID:
f874e32b-d25d-4dc8-82ea-af496757c3a6