Platform: Enolytics DTC

Summary:

What it shows: A complete month-by-month view of your wine club's growth story, tracking signups, cancellations, membership switches, and net growth across your entire database history. This ready-made report gives you the big picture of how your club has evolved over time — no setup needed.

Who should use it:
• Wine club managers tracking long-term membership trends
• Winery owners analyzing club performance and growth patterns

When to use it:
• Planning annual club strategies and identifying seasonal patterns
• Preparing board reports or investor updates on club growth
• Analyzing the impact of marketing campaigns or operational changes over time

Questions this report answers:
• "How can I see my wine club growth by month going back to when we started?"
• "Where do I find a report showing signups and cancellations for every month?"
• "Can I get a historical view of how our club membership has changed over time?"
• "How do I pull data on net club growth by month across our entire history?"
• "Where can I see which months had the most club signups versus cancellations?"

Tip: Look at the Membership Growth All Time column to quickly spot your strongest and weakest months — positive numbers show net growth, while negative numbers reveal months where cancellations exceeded signups.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Complete monthly breakdown of wine club signups, cancellations, membership switches, and net growth across your entire database history.

✅ No filters applied - this bookmark shows all available data.

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