Platform: Enolytics DTC
Summary:
What it shows: A detailed breakdown of tasting room visitors organized by their tasting experiences and club membership status at the time of their visit. This ready-made report reveals the composition of your tasting room traffic — how many current members, non-members, and newly acquired members participated in tastings, with counts broken down by order number and tasting type.
Who should use it:
• Tasting room managers tracking visitor engagement and membership conversion
• General managers analyzing the relationship between tastings and club membership
When to use it:
• Planning tasting room staffing and experiences based on member vs. non-member traffic patterns
• Measuring how effectively your tasting experiences convert visitors into new club members
• Understanding which types of tastings attract different customer segments
Questions this report answers:
• How many of my tasting room visitors are already club members versus new prospects?
• Can I see a breakdown of tasting participation by membership status?
• Where can I find data on new member acquisitions through tasting room experiences?
• How do I track the mix of member and non-member tasters over a specific period?
• What's the composition of my tasting room traffic by club status?
Tip: The "Club Status At Time Of Order" dimension shows membership status when the tasting occurred, giving you an accurate snapshot of visitor composition. Remember to set your date range to capture the specific period you want to analyze.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports/Tasting Room
Click Tasters Broken down by order and Type
Quick Stats:
0 filter(s) applied
2 dimension(s) displayed
4 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Tasting room visitor breakdown report showing current members, non-members, and newly acquired members organized by tasting experiences.
Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
Dimensions:
Order Number — The actual order number of the order (normally represented in numeric format but we will use it as a string)
Club Status At Time Of Order — Indicates the contact's club membership status at the time of the order. Defined through a case statement. (Member, Non-Member)
Measures:
ℹ️ Additional Details
Bookmark ID:
b2473232-f360-45ad-ad05-f72075c73bd7