Platform: Enolytics DTC

Summary:

What it shows: This ready-made report reveals exactly where your club members are spending money outside of their regular club shipments. It filters your data to show (1) only purchases made through non-club channels like your tasting room or website, and (2) only customers who were active club members at the time they made those purchases. No setup required — just open and explore.

Who should use it:
• Club managers tracking member engagement across channels
• General managers analyzing total member value beyond subscriptions

When to use it:
• Reviewing how well you're cross-selling to existing members
• Measuring the true revenue impact of your club membership base
• Planning member-focused promotions for your tasting room or online store

Questions this report answers:
• "How much are my club members spending in our tasting room on top of their club purchases?"
• "Can I see which channels my club members are most active in besides their regular shipments?"
• "Where can I find the total value my club members bring across all our sales channels?"
• "How do I pull a report showing member purchases outside of club shipments?"
• "What's the breakdown of non-club sales coming from people who are already members?"

Tip: The Channel Type column will show you exactly which non-club channels (like Tasting Room/POS or Website/eCommerce) are driving the most member activity. Remember to set your date range to focus on the period you want to analyze.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Club members' non-shipment purchases through tasting room, website, and other channels to track additional spending beyond regular club.

The following filters narrow down the data in this bookmark:

Dimension Filters:

Dimensions:

Measures: