📋 Summary:

This bookmark reveals how active wine club members are purchasing wine through non-club channels like the winery's website, tasting room, and other direct sales platforms during the current period. By tracking these additional purchases, the wine club manager and marketing team can gain insights into member buying behaviors, identify opportunities for targeted promotions, and understand how club members engage with the winery beyond their regular club shipments. The report provides a clear breakdown of net sales, number of orders, and case volumes across different sales channels, helping the team assess member loyalty, potential cross-selling opportunities, and overall customer engagement. Wine industry professionals can easily customize this bookmark by adjusting filters or adding columns to dive deeper into their specific analytical needs and create more tailored insights about their club members' purchasing patterns.

This summary was generated by AI.

📁 Public Bookmarks Folder: Club Reports

📌 Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

The report shows all the purchases by club members (at time of the order) in channel types outside of the Club Channel Type.

The following filters narrow down the data in this bookmark:

📊 Dimension Filters:

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