Platform: Enolytics DTC

Summary:

What it shows: This report identifies your formerly top-tier customers who have recently slipped into the "passive" category — a critical early warning system for customer attrition. The data is pre-filtered to show only customers whose RFM status changed from "Top Customers at Risk" to "Passives," meaning they've moved further away from regular purchasing behavior. This is a ready-made report with all the filtering done for you.

Who should use it:
• Customer retention managers and marketing teams
• Winery owners focused on preserving high-value relationships

When to use it:
• During monthly customer health reviews to catch declining VIP customers early
• When planning targeted re-engagement campaigns for your most valuable at-risk segments
• Before high-value customers slip too far down the loyalty ladder to recover easily

Questions this report answers:
• "How do I find customers who used to be my top buyers but are now becoming inactive?"
• "Can I get a list of high-value customers who are slipping away from us?"
• "Where can I see which VIP customers have gotten worse, not better, recently?"
• "How do I identify former top customers before they become completely dormant?"
• "Which of my best customers are moving in the wrong direction despite previous outreach?"

Tip: This report captures a specific downward movement in customer behavior — these are your former champions who didn't respond to initial retention efforts. Act quickly, as they're one step away from becoming dormant customers who are much harder to win back.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.