📋 Summary:

This bookmark highlights top customers who are at risk of becoming passive or disengaged, providing a critical early warning system for potential wine club attrition. By identifying high-value customers showing signs of reduced interaction, the winery's marketing and customer retention teams can proactively develop targeted re-engagement strategies, such as personalized offers, special event invitations, or tailored communication to prevent churn. Wine club managers and marketing directors will find this report particularly valuable for understanding customer loyalty dynamics and intervening before valuable customers completely disengage. Users can further customize this bookmark by adding specific dimensions or measures to drill deeper into customer behavior and create a more tailored retention approach.

This summary was generated by AI.

📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Attrition

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