Platform: Enolytics DTC

Summary:

What it is: Days Cancel to Rejoin shows the number of days between when a customer cancelled their wine club membership and when they rejoined, but only for members who have actually returned after cancelling.

How to use it:
• Identify your most valuable "boomerang" members and understand typical return patterns - do most rejoiners come back within 3 months, or do they take a year or more to return?
• Segment reactivation campaigns based on time away - members who left recently might need different messaging than those who've been gone for over a year.

Tip: This field is only populated for rejoined memberships, so you'll want to filter for contacts where this value isn't null when analyzing comeback patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

days between cancellation and rejoin signup

Membership General

Type: int

Format: #,##0