Platform: Enolytics DTC

Summary:

What it shows: A comprehensive breakdown of your DTC performance across all sales channels — Club, Website/eCommerce, and Tasting Room/POS. This ready-made report compares current period vs. previous period metrics for sales, orders, customer acquisition, and volume, so you can instantly see which channels are driving growth and which need attention.

Who should use it:
• General managers and owners tracking overall DTC performance
• Sales and marketing teams optimizing channel strategies

When to use it:
• Monthly or quarterly business reviews to assess channel performance
• When planning marketing budgets and resource allocation across channels
• After launching new initiatives to measure channel-specific impact

Questions this report answers:
• "How do I compare sales performance across all my channels?"
• "Which channel is bringing in the most new customers this period?"
• "Where can I see if my tasting room is outperforming my online sales?"
• "How do I pull a report showing wine vs. non-wine sales by channel?"
• "Can I see which channel has the highest average order value?"

Tip: Pay close attention to the Tasters columns — this shows new customer acquisition by channel, which is crucial for understanding where your growth is really coming from. Remember to set your date picker to compare the right time periods.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Channel Analysis report breaks down DTC wine sales performance across club, website, and tasting room with current vs previous metrics.

✅ No filters applied - this bookmark shows all available data.

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