📋 Summary:

The POS Profile Analysis bookmark provides a comprehensive view of sales performance and customer behavior for different Point of Sale (POS) customer profiles, offering insights into how various customer segments interact with the winery's sales channels. By comparing current and prior period metrics across total net sales, wine-specific sales, non-wine sales, order volume, taster numbers, average order value, and 750ml bottle sales, this report enables winery managers and marketing teams to understand nuanced differences in purchasing patterns and track performance trends across distinct customer segments. Tasting room managers and marketing directors can use this analysis to identify high-performing customer profiles, adjust targeted marketing strategies, and make data-driven decisions about customer engagement and sales initiatives. Users can easily customize this report by modifying dimension or measure filters, adding or removing columns, and saving a personalized version as a new bookmark to suit their specific analytical needs.

This summary was generated by AI.

📁 Public Bookmarks Folder: Business Reports

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⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

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