Platform: Enolytics DTC
Summary:
What it shows: A focused look at your non-wine merchandise sales specifically from your tasting room. This ready-made report filters your data to show only (1) non-wine products like glasses, apparel, and accessories, (2) sold through your tasting room channel, and (3) excludes wine bundles to give you a pure view of merchandise performance. No setup required — just open and analyze.
Who should use it:
• Tasting room managers tracking merchandise performance
• Retail buyers deciding which products to reorder or discontinue
• General managers analyzing revenue diversification beyond wine sales
When to use it:
• Planning your next merchandise order and need to see what's actually selling
• Reviewing quarterly performance to understand which non-wine items drive the most revenue
• Preparing for events or seasons when you want to spotlight your best-selling accessories
Questions this report answers:
• "How can I see which branded merchandise is selling best in my tasting room?"
• "Where do I find a breakdown of my non-wine product sales?"
• "Can I get a report showing only glasses, apparel, and accessories sold on-site?"
• "How do I pull sales data for everything except wine and bundles?"
• "Which merchandise SKUs are generating the most revenue in our tasting room?"
Tip: Use the Department column to quickly group similar products together — this helps you spot trends like whether apparel outperforms glassware, or if food items are driving more revenue than expected.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports/Tasting Room
Click Non-Wine Items Sales
Quick Stats:
3 filter(s) applied
3 dimension(s) displayed
3 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Track tasting room sales performance for non-wine merchandise like glasses, apparel, and accessories with detailed revenue metrics.
Filters Applied
The following filters narrow down the data in this bookmark:
Dimension Filters:
Product Type is not one of: Wine, Bundle
channel_type is one of: Tasting Room
Product Name is not one of: ENO proxy
📋 Columns Displayed
Dimensions:
Item SKU — The unique product sku (stock keeping unit) as defined in the CRM
Item Name — The name of the product as defined in the CRM
Department — Departments serve as broad categories to help organize Products internally, mainly for accounting purposes and to be displayed in Reports. We use departments extensively to identify tasters, display data in the Tasting Room Module for Tasting Details and Glass Pours.
Measures:
ℹ️ Additional Details
Bookmark ID:
aa137ab6-498b-4c7e-82cd-d88e40e8572b