Platform: Enolytics DTC

Summary:

What it shows: Your non-wine revenue breakdown by month and sales channel — everything except wine products. This ready-made report filters out all wine sales to show only (1) merchandise, (2) experiences, (3) shipping fees, (4) accessories, and (5) any other non-wine items you sell, organized by channel (Club, Website, Tasting Room) and month.

Who should use it:
• Finance teams preparing annual budgets
• General managers tracking diversified revenue streams

When to use it:
• During budget planning season to project non-wine revenue growth
• When analyzing how merchandise and experiences perform across different channels

Questions this report answers:
• "How do I pull just our non-wine sales for budget planning?"
• "Where can I see merchandise revenue by channel without wine sales cluttering the data?"
• "Can I get a breakdown of our tasting room fees and retail items separate from wine?"
• "How do I find our shipping revenue and experience sales by month?"
• "Where can I export clean non-wine data to build next year's budget projections?"

Tip: The original description suggests exporting this data and applying a growth multiplier — perfect for creating realistic budget projections based on historical non-wine performance trends.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

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⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

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Non-wine revenue breakdown by month and sales channel including merchandise, experiences, shipping fees, and accessories sales data.

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