Platform: Enolytics DTC

Summary:

What it shows: This Tasting Room dashboard reveals exactly which non-wine products your customers purchased, giving you a clear picture of your merchandise and ancillary product performance. It's your go-to resource for understanding what beyond-the-bottle items are driving revenue in your tasting room.

Key visualizations: A comprehensive table breaking down all non-wine items sold, with filtering options to narrow down your view by specific time periods, product categories, or other relevant criteria.

When to use it:
• When you're evaluating which merchandise, food items, or experiences are performing well and contributing to your overall tasting room revenue
• Before making inventory decisions or planning seasonal product offerings to see what non-wine items resonate with your visitors

Questions this page answers:
• What non-wine products are my tasting room customers actually buying?
• Which merchandise or food items should I stock more of based on sales data?
• How much revenue am I generating from products other than wine?
• What ancillary items are most popular with my tasting room visitors?
• Can I see the performance of specific non-wine product categories?

Tip: Use the filters to analyze non-wine sales during specific seasons or events—this helps you plan inventory for similar future occasions and identify which products pair well with different types of tasting room experiences.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.