Platform: Enolytics DTC

Summary:

What it shows: Your sales performance broken down by channel — Club, Website/eCommerce, and Tasting Room — showing what percentage each contributes to your total net sales. You'll see current period percentages alongside previous period for easy comparison, plus the change between periods. This ready-made report gives you instant visibility into your channel mix without any setup required.

Who should use it:
• Winery owners and general managers tracking business performance
• Sales and marketing teams optimizing channel strategies

When to use it:
• During monthly or quarterly business reviews to assess channel performance
• When planning marketing spend allocation across different sales channels
• After launching new initiatives to see if they're shifting your channel mix

Questions this report answers:
• "What percentage of my sales comes from each channel?"
• "How has my channel mix changed compared to last period?"
• "Is my club driving a bigger or smaller portion of total sales than before?"
• "Where can I see if my tasting room is gaining or losing ground?"
• "How do I pull a report showing my sales breakdown by channel?"

Tip: Remember to set your date picker to define what "current period" and "previous period" mean for your analysis — whether you want to compare months, quarters, or years.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.

To open it:

Quick Stats:

⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.

Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Sales performance breakdown showing Club, Website, and Tasting Room channels as percentages of total net sales with period comparisons.

✅ No filters applied - this bookmark shows all available data.

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Measures: