Platform: Enolytics DTC
Summary:
What it shows: A breakdown of sales performance comparing club members versus non-members across all your sales channels (Club, Website, and Tasting Room). This ready-made report shows net sales, order counts, and cases sold for each channel, split by whether customers were club members at the time of purchase — no setup needed.
Who should use it:
• General managers and winery owners evaluating club program impact
• Marketing teams planning channel-specific strategies
When to use it:
• Assessing how much of your tasting room and website sales come from existing club members
• Evaluating the true value of your club program beyond subscription revenue
• Planning marketing budgets and channel investments based on member behavior
Questions this report answers:
• "How much revenue do club members generate in our tasting room versus non-members?"
• "What percentage of our website sales come from existing club members?"
• "Can I see a breakdown of sales by channel and membership status?"
• "How do I compare club member spending across all our sales channels?"
• "Where can I find data showing member vs non-member purchasing patterns?"
Tip: Remember to set your date range using the date picker since this report uses current period (CP) measures. The Club Status shown reflects membership status at the time each order was placed, giving you historical accuracy.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports
Click Club Member vs. Non Club Member Sales by Channel
Quick Stats:
0 filter(s) applied
2 dimension(s) displayed
3 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Club member versus non-member sales performance comparison across channels showing net sales, order counts, and cases sold.
Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
Dimensions:
Channel Type — This is a mapped field and is an enolytics ENUM. (eg. Club, Tasting Room or Website)
Club Status At Time Of Order — Indicates the contact's club membership status at the time of the order. Defined through a case statement. (Member, Non-Member)
Measures:
ℹ️ Additional Details
Bookmark ID:
85ee0a51-9085-419e-96bb-e739d843bc7e