Platform: Enolytics DTC

Summary:

What it is: Campaign Send Date shows the specific date when each marketing campaign was delivered to recipients, capturing both scheduled send dates for planned campaigns and actual delivery dates for completed ones.

How to use it:
• Track campaign timing and frequency to understand your marketing cadence and identify gaps or overlaps in customer touchpoints
• Analyze seasonal patterns in your campaign performance to optimize future send timing around holidays, harvest seasons, or release periods

Tip: Use this date dimension to measure campaign recency alongside customer purchase behavior — you might discover that customers who received campaigns within certain timeframes have higher conversion rates.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date when the campaign was sent to recipients, without time-of-day detail. For scheduled campaigns, this represents the planned send date; for sent campaigns, it's the actual delivery date. This is the primary dimension for analyzing campaign timing, seasonality, and frequency of marketing touchpoints with customers.

Type: timestamp

Format: mm/dd/yyyy