Platform: Enolytics DTC

Summary:

What it is: Campaign Date Time captures the exact timestamp when a marketing message was sent or customer contact was made, showing both the date and time down to the minute.

How to use it:
• Track campaign performance by analyzing response rates and sales within specific time windows after message delivery
• Identify optimal send times by comparing engagement patterns across different hours, days of the week, or seasons

Tip: Use this timestamp to measure campaign effectiveness by looking at purchase activity in the hours and days immediately following message delivery.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Timestamp when the message was sent or contact was made.

Marketing Activity

Type: timestamp

Format: m/d/yyyy h:mm AM/PM