Platform: Enolytics DTC

Summary:

What it is: Campaign Created At shows the timestamp when a marketing campaign was first set up in your marketing platform, which often happens days or weeks before the actual send date.

How to use it:
• Track your campaign planning timeline by comparing creation dates to send dates, helping you identify optimal lead times for campaign development
• Analyze campaign performance by creation timeframe to spot seasonal patterns in your marketing planning or identify periods when hastily-created campaigns underperformed

Tip: Filter by creation date ranges during busy seasons (like harvest or holidays) to see how planning lead time affects campaign success rates.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The timestamp when the campaign record was first created in the source marketing platform. This represents when the marketing team initially set up the campaign, which may be days or weeks before the actual send date. Useful for tracking campaign planning timelines and measuring time from creation to execution.

Type: timestamp

Format: m/d/yyyy h:mm AM/PM