Platform: Enolytics DTC

Summary:

What it is: Wish Order Number contains the unique identifier assigned when a customer creates a wish list, serving as the primary tracking reference for managing these potential purchases from creation through fulfillment.

How to use it:
• Track individual wish list performance by analyzing which wish orders convert to actual purchases and their conversion timelines
• Identify partial fulfillment patterns by comparing wish order contents to subsequent purchase behavior for targeted follow-up campaigns

Tip: Use this dimension to build conversion funnels that show the customer journey from wish list creation to purchase, helping you understand which products or price points create the most purchasing intent.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The unique identifier assigned to the wish list or wish order when it was created. This number serves as the primary reference for tracking and managing customer wish lists throughout their lifecycle, from initial creation through partial or complete fulfillment.

Type: string