Platform: Enolytics DTC

Summary:

What it is: Contact Marketing Platform Name shows the full name of the marketing platform where this list membership data originated - 'klaviyo', 'mailchimp', or 'redchirp' - providing readable platform names instead of abbreviated codes.

How to use it:
• Filter reports by marketing platform to analyze performance differences between your email vendors or track migration results when switching platforms
• Compare customer engagement metrics across platforms to identify which marketing tool drives better wine club conversions or higher purchase frequency

Tip: Use this when you're running multiple marketing platforms simultaneously or analyzing historical data that spans platform changes - it keeps your vendor performance analysis clean and readable.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The full name of the marketing platform that originated this list membership data. Values include 'klaviyo', 'mailchimp', or 'redchirp', providing a more readable alternative to the abbreviated source codes. Use this field when displaying platform names in reports or filtering data by marketing vendor.

Type: string