Platform: Enolytics DTC

Summary:

What it is: Marketing List Created At captures the timestamp when each marketing list was originally set up in your marketing platform (Klaviyo, Mailchimp, or RedChirp), showing you exactly how long each list has been in your system.

How to use it:
• Audit list age — identify legacy lists that might be outdated or need consolidation as your marketing strategy evolves
• Track campaign evolution — see how your list-building strategy has changed over time and correlate list creation dates with major marketing initiatives

Tip: Lists created years ago may contain outdated segmentation logic or naming conventions that no longer align with your current customer journey—perfect candidates for a refresh.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date and time when the marketing list was first created in the source marketing platform. This timestamp is pulled directly from the marketing vendor (Klaviyo, Mailchimp, or RedChirp) and represents when the list was initially set up, not when subscribers were added. Use this to track the age of your lists and identify legacy lists that may need review.

Marketing General

Type: timestamp

Format: m/d/yyyy h:mm AM/PM